New go-to-market strategy addresses channel partners’ increased demand for higher power and three-phase UPS to meet customers’ growing digital demands.
Vertiv has announced key enhancements to its dedicated offering for channel distributors and resellers. With these enhancements, Vertiv’s highly-efficient and market-leading three-phase uninterruptible power supplies (UPS) from 10 to 60kVA, including the Vertiv Liebert ITA2 and its complementary services, are now available in the Vertiv Solution Designer tool and shipping from stock in Europe, Middle East and Africa (EMEA).
“Digitalisation is being leveraged by companies of all sizes and industries, which leads to an increased need for efficient solutions to protect small and medium sites against power outages. The strategic addition of three-phase UPS to our IT channel portfolio allows partners to serve a broader market with industry-leading solutions, enabling businesses to leverage the latest technologies and accelerate their digital transformation journey,” said Karsten Winther, President – EMEA, Vertiv.
“As an official Vertiv partner and system integrator for over 30 years, we are seeing more and more opportunities for three-phase UPS systems. The extension of Vertiv’s IT channel portfolio expands our options, enabling us to gain substantial logistical, administrative, and financial advantages while enhancing our ability to serve end-users. We look forward to integrating these cutting-edge products into our offerings,” said Ronald Lagerberg, team leader Energy Solutions at Endenburg Elektrotechniek.
Vertiv provides a comprehensive range of specialized services designed to complement channel partners’ business models. The extensive service expertise offers a smooth experience for all parties involved, providing seamless support across Vertiv’s entire service offering, including on-site services, lifecycle services and digital services such as remote diagnostics and incident management. Moreover, partners can leverage Vertiv software solutions to empower asset management capabilities and offer the best experience to their end users.
In addition to UPS systems, Vertiv’s broader critical infrastructure portfolio is designed to operate more efficiently, increase capacity and potentially lower TCO while integrating seamlessly with the customer’s existing infrastructure, enabling partners to expand revenue streams and increase margins. With manufacturing facilities across Europe and the world, Vertiv solutions can be made available when and where they are needed.
Partners can also access dedicated configuration tools linked with an ecosystem of technical and commercial support teams. Vertiv’s multi-award-winning Partner Program features benefits and incentives to equip, develop and reward partner engagement. The addition of the Liebert ITA2 UPS to Vertiv’s IT channel portfolio also enables EMEA resellers in participating countries to earn more points through the Vertiv Incentive Programme (VIP), which allows partners to easily earn rewards without the need for any reporting. Bonus points are uploaded into the Vertiv Partner Portal monthly, and the partner only needs to log in to redeem them.
