Apparel Group’s TOMS Middle East has announced their social impact model to the metaverse by creating their first NFT collection. Not only this, the proceeds from the sales will go to the TOMS Impact Partner International Medical Corps.
TOMS is bringing their social impact model to the metaverse by offering 10 limited-edition NFTs with proceeds from the sales being donated to TOMS Impact Partner International Medical Corps.
Ten NFTs have been created to showcase key moments in TOMS history and will be featuring the TOMS classic Alpargata – the shoe that started it all. The limited-edition TOMS NFT collection will be available on opensea.com from December 16. Since TOMS founding in 2006, their mission is to do business to improve lives. When a customer buys TOMS, they help fund access to mental health resources for the millions of people who need them. And today, TOMS is bringing their social impact model to the metaverse.
Proceeds from the NFTs sales will be donated to TOMS Impact Partner, International Medical Corps, who they have partnered with since 2013. International Medical Corps launches large-scale initiatives to bring mental health and psychosocial services to displaced populations living in emergency situations, working with traditional community-based support groups and key people who can offer basic psychosocial support within the community as well as local doctors and nurses.
