New Arrivals NEWS

SEDCO announces Phygital Customer Experience Platform

SEDCO

SEDCO has launched FASTSERV Mobile and FASTSERV Meet at Seamless Middle East 2023. The new modules offer seamless management of physical and digital journeys, enabling customers to access services from different organizations across various sectors, and getting served smart and fast.

FASTSERV Mobile empowers customers to plan their physical visits ahead, book appointments, issue e-tickets, view the nearest branch with the least waiting time, and navigate its locations smoothly. On the other hand, FASTSERV Meet facilitates advisory services through virtual appointments via video calls, eliminating the need for physical visits and streamlining service delivery.

Excited on the launch, Majdi Shawish, CEO, SEDCO, said,“We are delighted to launch our latest innovation in customer experience, FASTSERV® Mobile and FASTSERV Meet to complete our FASTSERV® platform, providing a comprehensive customer experience that goes beyond the branch to a digital journey. Many of the services provided at branches and call centres can now be delivered in a fast and smart manner through video calls, eliminating travel and waiting times. It completely gets rid of the usual confusion and hassle encountered at the regular call centre, improving customer experience significantly.”

Shawish emphasized that FASTSERV Mobile and FASTSERV Meet empower businesses to enhance efficiency, reach a wider customer base, and deliver seamless experiences to both pre-booked and walk-in customers. By reducing waiting times and optimizing staff utilization, businesses can improve overall branch efficiency.

SEDCO’s CEO also highlighted the cost-saving benefits of FASTSERV® Meet, reducing the need for additional staff or branches. Through advertisement widgets, businesses can effectively promote services and flagship branches, ensuring exceptional customer experiences.

“This is our seventh-year participation in the Seamless ME exhibition, providing a massive opportunity to showcase our latest innovations, share our vision, and demonstrate our cutting-edge solutions in the market. This happens at a time when SEDCO is celebrating its 40th anniversary. Along with the demonstration of our latest FASTSERV innovations, we have also showcased the latest advancements in smart digital branches tailored for the banking sector at the exhibition,” Shawish further elaborated.

He further emphasized SEDCO’s dedication to driving digital transformation to reshape the future of the banking and financial services sector, revolutionizing customer experiences through self-service machines and the integration of AI technologies.

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