Artificial Intelligence NEWS

Salesforce unveils trusted Generative AI to the Enterprise

Salesforce

AI Cloud includes the brand new Einstein Trust Layer, which sets a new industry standard for trusted enterprise AI – offering the benefits of generative AI while providing data privacy and data security. 

Salesforce announced AI Cloud, the fastest and most trusted way for Salesforce customers to supercharge their customer experiences and company productivity with generative AI for the enterprise. AI Cloud is a suite of capabilities optimized for delivering trusted, open, and real-time generative experiences across all applications and workflows. 

AI Cloud’s new Einstein GPT Trust Layer resolves concerns of risks associated with adopting generative AI by enabling customers to meet their enterprise data security and compliance demands, while offering customers the benefits of generative AI. This unique blend of capabilities and security solidifies Salesforce’s position as the #1 AI CRM.

“AI is reshaping our world and transforming business in ways we never imagined, and every company needs to become AI-first. AI Cloud, built on the #1 CRM, is the fastest and easiest way for our customers to unleash the incredible power of AI, with trust at the center driven by our new Einstein GPT Trust Layer. AI Cloud will unlock incredible innovation, productivity, and efficiency for every company,” said Marc Benioff, Chair and CEO, Salesforce. 
With generative AI, Einstein helps make every company and employee more productive and efficient across sales, service, marketing, and commerce. AI Cloud will enable sales reps to quickly auto-generate personalized emails tailored to their customer’s needs, and service teams to auto-generate personalized agent chat replies and case summaries. Marketers can auto-generate personalized content to engage customers and prospects across email, mobile, web, and advertising. Commerce teams can auto-generate insights and recommendations to deliver customized commerce experiences at every step of the buyer’s journey. And, developers can auto-generate code, predict potential bugs in code, and suggest fixes.

AI Cloud will integrate Salesforce technologies, including Einstein, Data Cloud, Tableau, Flow, and MuleSoft to provide trusted, open generative AI that is enterprise ready. For businesses looking to supercharge revenue and productivity fast, the AI Cloud Starter pack is available for $360,000 annually with the necessary building blocks — Data Cloud, MuleSoft automation, Einstein, Tableau Analytics, Slack, CRM, and a free AI-readiness assessment from Salesforce Professional Services.

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