To enhance its global partner program, new investments in the Barracuda Partner Success Program include more favorable partner and distribution compensation models, including discounts and rebates, and expanded technical enablement and resources.
Barracuda Networks has introduced new enhancements to its Partner Success Program aimed at increasing partner margin and profitability and expanding technical enablement for channel partners and distributors. Partners participating in the global Barracuda Partner Success Program benefit from a clear path to success under the Premier, Preferred, and Authorized levels.
Barracuda has introduced partner compensation models including new discounts and rebates for top-tier partners and the expansion of internal offerings to create more opportunities for partners to maximize their revenue. Newly redesigned compensation models support long-term business growth for partners by putting them in a better position to recruit new customers and enable and secure their businesses.
“As a 100% channel-focused company, we strive to put ourselves in our partner’s shoes to understand their unique perspectives better and deliver on their requirements. We call this ‘partner empathy’. “Just three months after launching our global Partner Success program, we are excited to announce key enhancements to the program that will enable our partners to maximize their success through the partner multiplier, leading to greater profitability when they go to market with Barracuda,” said Jason Beal, Vice President, Worldwide Partner Ecosystems, Barracuda.
Alongside its investments in partner profitability, Barracuda is also introducing a new Premier-level rebate for top-tier partners. The new rebate program is structured around the customer success framework of the LAER model: land, adoption, expansion, and retention and renewal, to help drive partner profitability. The rebate program rewards partners for achievement of landing new customers, improving full adoption of product functionality by customers, expanding offerings across the Barracuda portfolio, and retaining customers through valuable renewals support.
The Barracuda Partner Success Program was launched in December 2023 with the goal of ensuring partner success around the globe through two core elements: the shared success model and partner agility. A key differentiated element of the program is Barracuda’s support for reseller partners across multiple routes to market, providing reseller partners with benefits and resources based on their total sales contribution.
The new features provide access to four new partner technical certification courses and expanded technical enablement resources. This includes making it easier for partners to build customized, trackable links to the Barracuda Email Threat Scanner and access reporting on their customer scans.
