OMA Emirates Group LLC has announced their collaboration with UnionPay International to develop SoftPOS. This new Point of Sale (POS) solution marketed in the Middle East and Pakistan will increase the acceptance of touch points significantly across these regions.
The innovative SoftPOS solution will be very cost-effective and secure and transform NFC-enabled (Near Field Communication) smartphones into a POS, offering POS Acquirers in the region a much-needed economical solution in line with UnionPay’s strategy towards digitization. SoftPOS can eliminate the requirement for in-store cash registers and enable business owners to use portable smart devices such as mobile phones and tablets as payment terminals for contactless payments.
Payment made through SoftPOS will be safe and secure, just as it would be through a physical POS terminal. With SoftPOS, contactless payment will be seamless for merchants and SMEs to adopt, allowing businesses to overcome issues with cash handling and other operational challenges that occur due to the exchange of physical currency/tender/money.
Commenting on the partnership, Niranj Sangal, Group CEO of OMA Emirates Group LLC said, “We are very excited to collaborate with UnionPay International in introducing SoftPOS to the Middle East and Pakistan region. We strongly believe this will be a game-changer, especially for SMEs looking for a respite from ever-increasing operational costs. We look forward to further strengthening our position across multiple regions by associating with UnionPay International and offering value-added products and services to our clients.”
“SoftPOS will enhance the experience for smaller merchants and make digital payment collections simple, reliable, and flexible where conventional POS isn’t feasible due to the high cost of hardware. We are confident that this new solution will allow new category merchants to accept contactless payments in an easy way as customers are moving to digital channels faster than they have in the past,” said James Yang, General Manager Middle East of UnionPay International.
The tap-to-phone solution will help consumers who have the NFC feature enabled accept payment digitally through contactless payments. This can be facilitated by tapping the NFC-enabled card or mobile device on the merchant’s Android mobile phone with NFC functionality.
