The investment is part of the ServiceNow Ecosystem Ventures program, launched in May 2023 and will enable partners to expand their go-to-market capabilities and enhance their proficiency in ServiceNow’s technology and solutions to deliver fast time to value.
ServiceNow and ANSR have forged a strategic alliance aimed at bolstering Global Capability Centers (GCCs) on the Now Platform. Through the ServiceNow Ecosystem Ventures program, they are uniting with ANSR’s current investors to expedite expansion in vital global markets. This partnership is set to enhance ANSR’s client workforce capabilities by setting up ServiceNow Centers of Excellence in over 60 GCCs, facilitating the training of 3,500 individuals throughout India. Furthermore, this collaboration will empower ANSR to utilize ServiceNow for its internal GCC service delivery, encompassing the utilization of Now Assist’s generative AI capabilities.
“ServiceNow is committed to strengthening our talent and investment in India, one of our fastest-growing markets globally. As a market leader in India, ANSR provides a distinctive opportunity to seamlessly integrate ServiceNow into their GCCs to enable end-to-end automation for some of the most prominent Fortune 500 enterprises around the world,” said David Parsons, Senior Vice President of Ecosystem Ventures, ServiceNow.
“GCCs are increasingly becoming hubs for innovation, excellence, and digital capabilities. ANSR, in partnership with ServiceNow, we will apply the GenAI-enabled Now Platform across GCCs at a significant scale, fostering their growth and positioning them as key strategic partners for enterprises. In addition, ANSR is re-platforming its GCC service delivery portfolio to the ServiceNow Platform in our efforts to rapidly innovate and scale our business,” said Lalit Ahuja, Founder and CEO, ANSR.
By re-platforming its own GCC service delivery on ServiceNow, ANSR plans to deliver an integrated approach to 40,000 GCC employees who need faster, more seamless access to services across HR, finance, IT and the workplace. Re-platforming to ServiceNow includes integrating Now Assist, ServiceNow’s generative AI experience, to help reduce time spent on operational activities, increase productivity, and improve overall employee satisfaction.
