Genesys gives the Master Value Added Distribution rights to Mindware for its cloud offerings in the Middle East and Africa (MEA). The distribution agreement will allow Mindware to promote and distribute the vendor’s world-class customer experience technologies through its expansive ecosystem of reseller partners. These solutions will enable regional organizations to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service vertical, while drastically improving employee productivity and engagement.
Speaking about the partnership, Mr. Nicholas Argyrides, General Manager – Gulf, Mindware commented, “In today’s hyper-competitive business world, customer and employee loyalties are witnessing a decline. Organizations aspiring to succeed must deliver memorable experiences and drive deeper relationships with customers and employees that ultimately lead to desirable business outcomes. When a technology is able to enhance a positive experience with customers, this inspires loyalty and repeated business. The same is true for employees who are empowered, motivated and engaged. High job satisfaction drives them to deliver better customer care.”
“Mindware is one of the most reputable distribution partners in the region, and we look forward to helping businesses across the Middle East and Africa deliver people-centred customer experiences together,” said Marianne Calder, VP – Partner Sales, EMEA, Genesys.
“Genesys is leading innovation in customer experience transformation. Its technology ensures that at every engagement level, customers are identified, understood, valued and cared for. In the workplace, employees are given the right tools and resources to support such varied customer interactions. With our continued focus on collaborating with market-leading technology vendors and our passion for technologies accelerating digital transformation, we see Genesys as an invaluable addition to our solutions portfolio,” further added Argyrides.
Genesys Cloud CX helps organizations offer frictionless and connected customer and employee experiences. As a modern, API-first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization.
In the Middle East and Africa, Genesys’s main value proposition is its ability to provide a comprehensive and integrated suite of customer experience solutions that can be tailored to the specific needs of regional businesses. On May 4th, the two companies will be hosting a webinar entitled ‘Genesys & Mindware Partnership: Empowering Partners for Success’.
