NEWS Tech Events

Kissflow concludes MEA Customer Summit

Kissflow

Solidifying its position in the rapidly growing US$50 billion Low-code MEA market, Kissflow has unveiled a sneak peek of its forthcoming AI capabilities for its integrated work platform. This exclusive preview occurred during the ‘Kissflow Connect’ event, the company’s inaugural summit for end-customers in the Middle East and Africa (MEA), hosted last month. The event drew attendance from influential IT leaders and decision-makers representing Kissflow’s leading enterprise customers throughout the region.

Kissflow has crystalised its vision of leveraging AI to bridge the semantic gap between technical expertise for coding, and intuitive development. At the customer-focused event, the company emphasised how the convergence of AI with Low-code platforms will help organisations solve potential business problems faster and more efficiently. Kissflow also demonstrated how the benefits of a visual drag-and-drop editor can be combined with AI models, enabling end users to choose between using visual elements or natural language processing for app development.

“Low-code has always been about tearing down the technical barriers to application development so that all stakeholders can contribute to their enterprise’s transformation journey. AI is the next logical step in this endeavour. With generative AI, we are able to make ‘coding’ as simple as having a natural conversation. This widens the playing field even further, empowering business users across the enterprise to create applications that best serve their needs, all while IT teams remain in control thanks to the robust governance layer in-built in our platform,” said Sujay Patil, Regional Director – MEA, Kissflow.

Commenting on the company hosting its first end-customer summit in the MEA region, Patil shared that around May, this year they launched a regional partner program offering unmatched potential for commissions and rebates, and have since grown their channel significantly. Demonstrating that the value of Kissflow extends well beyond, the company has turned its focus to the enterprise customers.

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