Hexaware and Novelty Group forge transformative joint venture

Hexaware Technologies and Novelty Group have announced a joint venture to deliver cutting edge digital transformation services to UAE based enterprises across diverse sectors like banking, financial services, manufacturing, energy and utilities, healthcare, insurance, hi-tech products & platforms, retail & consumer, logistics and travel & hospitality. This strategic collaboration aims to leverage Hexaware’s technological capabilities and Novelty Group’s local presence and market understanding.

Under this joint venture, Hexaware Technologies brings its extensive expertise in digital managed services, generative AI, cloud, digital & software, enterprise automation, data & AI, and business process services. Hexaware aims to drive impactful change in the UAE market by leveraging its strategic global partnerships with industry-leading technology giants like AWS, Microsoft, Google, Guidewire, Snowflake, Backbase, and Oracle, among others. Hexaware has a strong track record of delivering cutting-edge digital transformation solutions across the globe and aims to leverage this experience and help UAE based companies to transition to the digital world faster in a very secure and cost-effective way.

Novelty’s strong presence across the UAE will deliver key insights and support in navigating the needs of this market and ensure the success of this venture across its target client base. The aspiration to keep expanding and strengthening UAE’s diverse industry sectors by successfully leveraging local talent pool, and the Emiratization of IT services across the UAE market will drive this collaboration with Hexaware Technologies.

This joint venture represents a convergence of global technological expertise and business insights, poised to redefine the digital landscape in the UAE market. Miller Hill Advisors, an international investment banking firm, and Ignite Excellence Advisory, a UAE-based management advisory firm, have facilitated this joint venture. Miller Hill Advisors will act as the financial advisor for this joint venture.