Pauline Rady’s role will accelerate client growth and business excellence across the agencies and group.
GroupM, WPP’s media investment group, has announced Pauline Rady as its new Regional Managing Director and Client Lead at GroupM MENA. Reporting to Amer El Hajj, the CEO of the group, Pauline brings with her 16 years of media experience in the region.
“Pauline is a distinguished entrepreneurial mind within the media industry in MENA. Her approach to business is led by an unmatched appetite to apply technological advancement and cutting-edge solutions to brands. Pauline will help us unlock further growth for our clients,” said Amer El Hajj, CEO, GroupM MENA.
“Thrilled to join this energetic team, my main focus will be on cultivating a mindset of thought leadership, driving excellence at every level, and establishing ourselves as pioneers in the field of media innovation. By strengthening our partnerships with clients, we aim to unlock new opportunities for growth in the ever-evolving landscape of the AI era,” added Pauline Rady.
Pauline has a distinguished track record in engaging senior stakeholders, setting strategic directions, and achieving outstanding business results. She has established herself as a visionary leader leading the LVMH business in the Middle East, propelling luxury brands to new levels of success through innovation, market trend analysis, and the identification of scalable opportunities.
