The integration of CEE and META aims to support customer innovation and faster access to global markets.
Dell Technologies has formed a new Central & Eastern Europe, Middle East, Turkey & Africa (CEEMETA) region. The new region covers more than 70 markets and will be led by Mohammed Amin, who has led Dell’s operations across the META region for the last two decades.
The new CEEMETA region will represent a more extensive customer, partner and talent base, thereby allowing Dell to further build its strong partner network and quickly adapt to market shifts. Building on Dell’s strong channel partner footprint, the CEEMETA region will help partners to access global markets, enhance business capabilities and support customers respond to new business opportunities.
Adrian McDonald, President EMEA, Dell Technologies, said, “The new structure will offer us immense opportunities to be more agile and better focused on our customers’ constantly expanding digital needs. Forming the CEEMETA region creates new avenues of growth for our employees, partners and customers.”
The move increases operational efficiencies and supports partner growth to help customers to achieve their digital transformation goals.
Mohammed Amin, Senior Vice President, CEEMETA, Dell Technologies, said, “As the new Dell CEEMETA team, we look forward to capitalizing on our combined strengths to generate new opportunities for all. Together, we are well-positioned to dive in and support our customers on their digital transformation journeys. Technology is a key enabler of growth, and I’m excited to create an impact by making today’s breakthrough innovation more accessible for our customers and partners.”
