Now with Defensive AI, organizations can implement a personalized approach to protect their workforce and data, conquering tomorrow’s threat landscape.
Adopting a personalized approach to security – looking at an organization’s own traffic patterns – has the power to shift the cybersecurity balance back in favor of defenders. Cloudflare has announced Defensive AI, a personalized approach to securing organizations against the new wave of risks presented by emerging technology. Leveraging the unique traffic patterns of an organization, Cloudflare’s Defensive AI keeps defenders a step ahead of threat actors, by providing tailored mitigations that enable protection of critical applications and entire networks.
“Fighting AI with AI is now a non-negotiable. And a personalized approach to protect data and defend against complex threats unique to an organization’s attack surface, at-speed, and scale, is paramount. By understanding ‘normal baselines’ in a customer’s environment and mitigating the threats that will move the needle towards increased resilience, Defensive AI is the crucial edge defenders need to stay ahead of today’s adversaries,” said Matthew Prince, CEO and co-Founder, Cloudflare.
Cloudflare is developing API Anomaly Detection, which will help prevent attacks designed to damage applications, take over accounts or exfiltrate data. It will leverage AI to learn the behavior of an application and build a model of what a sequence of good requests over time looks like. The resulting traffic model is used to identify attacks that deviate from the “normal” behavior – acting as a guardrail to help stop potentially malicious activity.
Cloudflare’s Cloud Email Security solution stays ahead of threat actors by training AI models to identify different parts of a message and flag suspicious content. Cloudflare Gateway will allow customers to create a baseline of their organization’s user behavior and resources being accessed, to flag or filter what presents as risky or unauthorized. This will provide both a score for users themselves and resources, both those that are managed internally and external resources an organization reaches out to.
Cloudflare has reimagined security to leverage AI in the fight against AI. As emerging technology evolves and new tools are developed, Cloudflare is positioned to allow organizations to embrace these productivity enhancements without exposing themselves to malicious use cases.
