Canon made a powerful impact at ISE 2025, the world’s largest AV systems integration exhibition, by unveiling its latest professional imaging solutions and announcing a strategic partnership with Innovation Platform Solution (IPS), Saudi Arabia’s leading AV distributor. The move strengthens Canon’s ‘See No Limits’ vision, reinforcing its commitment to pushing boundaries in imaging innovation across the Middle East and Türkiye.
Hosting a delegation of key regional customers from KSA, UAE, Qatar, and Türkiye, Canon showcased cutting-edge content creation technologies, emphasizing seamless PTZ camera integration via its XC protocol for corporate and education sectors.
“Our presence at ISE 2025 marks a major milestone in advancing our ‘See No Limits’ vision,” said Binoj Nair, B2B Business Unit Director, Canon Middle East & Türkiye. “Through strong partnerships like IPS, we are building an ecosystem that empowers customers in broadcast, security, and production to achieve their creative ambitions with seamless workflows and groundbreaking imaging solutions.”
The partnership with IPS combines Canon’s advanced imaging technologies with IPS’s deep market expertise in education, government, AV, and corporate sectors. Khalid Al-Qahtani, CEO of IPS, emphasized the collaboration’s potential: “By leveraging Canon’s cutting-edge technology and our robust infrastructure, we will elevate professional imaging experiences across Saudi Arabia. Our new experience center, training facility, and local service center will deliver unprecedented value to our customers.”
Canon’s exhibition stand, themed ‘Stand Out Made Simple’, became a hub for industry networking, showcasing integrated studio solutions, video conferencing, and hybrid learning setups. Live demonstrations highlighted how automation can streamline complex production workflows, in partnership with Get Your Studio, Stack Control, and Tracking Master.
With ISE 2025 setting the stage for an ambitious year, Canon continues to solidify its leadership in the professional imaging sector, shaping the future of content creation and AV technology in the Middle East and Türkiye.
