At the recent DRUPA, Canon showcased its innovative portfolio of production print technologies and secured orders worth an impressive €7.3 million.
Canon this year has marked its most successful DRUPA participation ever attracting record customer engagement, investment and visitor interest. Its existing and potential customers, all experienced how the latest printing solutions and support services from Canon and its technology partners can help transform their businesses sustainably.
Under the theme of ‘The Power To Move,’ Canon sought to demonstrate the power of print to move people emotionally for positive change and to move businesses forward by deploying Canon technologies, expertise and support. Through curated workflows, Canon showcased its latest enabling technologies with partners, demonstrating real-life customer solutions and inspiring visitors.
Several significant deals with Middle East customers highlighted Canon’s success at DRUPA 2024. Tenaui Saudi Arabia acquired two units of varioPRINT B3 cutsheet inkjet machines for commercial printing applications. The Education & Training Evaluation Commission in Saudi Arabia added a second line of ColorStream 6000 for Exam Printing, while the King Fahd Glorious Qur’an Printing Complex in Saudi Arabia purchased two lines of ProStream 3000.
Commenting on Canon’s stellar performance at the event, Shadi Bakhour, B2B Business Unit Director at Canon Middle East, said, “DRUPA 2024 has been a resounding success for Canon Middle East. We are thrilled with the overwhelming response from our customers and the significant orders secured. We saw visitors from all over the globe coming to the Canon stand to experience our breakthrough technology and business innovation we can deliver – and how it enables people and businesses to grow and prosper.”
AST in UAE and Qatar secured two units of Colorado M5, two units of Arizona 1360 GTF, and two units of imagePRESS v1350. Meanwhile, Saudi-based Al Mutawaa became the first to acquire the Colorado packaging factory in addition to Arizona 2360 FLXflow. These deals underscore the strong interest in Canon’s innovative solutions across the Middle East region.
As a result, Canon significantly exceeded projections for the event. Notably, Canon Middle East secured orders worth an impressive €7.3 million and hosted over 70 esteemed customers from the Middle East who gained exclusive hands-on access to Canon’s innovative offerings and latest product announcements.
