Recognizing Top Performers and Introducing New Program Elements
Canon Middle East recently honored the exceptional achievements of its System Integrator and Value-Added Reseller (SI-VAR) partners at the annual Gala Awards event held at Sofitel Business Bay, Dubai. The ceremony recognized top-performing partners with Platinum, Gold, and MPS Tier Certificates for their outstanding performance throughout 2024.
The event underscored Canon’s commitment to its partner ecosystem, introducing new program elements such as a revised rebate structure, enhanced partner engagement activities, and expanded service enablement opportunities. A significant focus was placed on the growing SME/SMB business segment in the UAE, supported by various government initiatives aimed at promoting growth in this vital sector.
Binoj Nair, B2B Business Unit Director at Canon Middle East & Türkiye, expressed pride in the longstanding relationships with partners across the region. “Our partners are a critical extension of the Canon family, helping us reach our customers and consistently delivering excellent service. This annual celebration is important not just to recognize achievement but also to strengthen our collaborative vision for the future,” he said.
“Our partners are a critical extension of the Canon family,” said Binoj Nair, B2B Business Unit Director at Canon Middle East & Türkiye.
The SI-VAR program consolidates Canon’s entire product range under one roof, positioning the company as a one-stop shop for all printing and scanning needs. This comprehensive approach allows partners to represent Canon as ONE-PRINT, offering a complete lineup that serves everyone from small office/home office environments to large enterprise organizations.
During the gala, Canon recognized four new Platinum Tier partners: Astro Era General Trading, Oasis Mountain Trading, BlueBell Computers, and Compu Super Store. Additionally, HBC Printer Supplies, Printone DMCC, and Proton Electronics Trading were awarded Gold Tier status. Fanar Solutions received the MPS Partner of the Year award for securing the highest-value deal of 2024.
Shadi Bakhour, B2B Business Unit Director at Canon Middle East, highlighted the importance of these awards in recognizing excellence within the partner network. “The Platinum and Gold tier achievers, along with our special MPS Partner of the Year award, blend sales performance with exceptional service quality and technical expertise that set them apart,” he added.
The SI-VAR Gala Awards Event reaffirms Canon’s ongoing commitment to strengthening its position as a leading technology provider while supporting the UAE’s dynamic business landscape and digital transformation journey.
