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Astra Tech and Alibaba join hands to redefine user experience

Astra Tech

As a result of this MoU, Botim and Alibaba Cloud will work together to enhance user experience, accelerate deployment through robust testing capabilities, streamline app development, and reduce time-to-market for new features and updates.

Astra Tech has signed a memorandum of understanding (MoU) with Alibaba Cloud. The MoU will leverage Alibaba Cloud’s Enterprise Mobile Application Studio (EMAS) mobile testing solution into Botim, which is underway to become an ultra-app. This will enhance the user’s experience through unparalleled app performance, reliability, and seamless functionality.

The agreement was established through a signing ceremony at Botim’s headquarters in Dubai between Abdallah Abu-Sheikh, Founder of Astra Tech and CEO of Botim, and Daniel Jiang, General Manager of Middle East, Turkey and Africa, Alibaba Cloud Intelligence, in the presence of senior representatives from both parties.

The EMAS solution is set to enhance the quality of VoIP calls and video by offering support across a wide array of popular device models and providing a 24/7 service to assist users in identifying hidden risks within apps. These risks encompass a range of potential issues, including app crashes, compatibility hiccups, functionality glitches, and performance concerns. By addressing these challenges, EMAS aims to elevate app quality and market competitiveness while mitigating disturbances for users. As Botim accelerates its transformation into an ultra-app, offering a diverse suite of services beyond VoIP. This comprehensive testing and security approach will facilitate the seamless integration of an extended range of services and functions such as mini-apps development, supporting objectives of streamlined connectivity, economic growth, and financial inclusion.

The partnership builds on an existing collaboration between both entities where Botim has leveraged Alibaba Cloud’s products and services including Elastic Compute Service (ECS), storage, networking, and database services. This addition is set to elevate Botim’s upgrade testing process by seamlessly conducting weekly application upgrades across the Middle East, South Asia, and Southeast Asia.

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