Netherlands-based Google Cloud specialist brings advanced cloud-native capabilities to support the region’s digital economy
AppyThings, a Netherlands-headquartered boutique integration partner and Google Cloud Specialization Partner for IT integration, has announced a major expansion across the Middle East, Turkey, and Africa (META) region. Backed by over a decade of global success and 100+ enterprise clients, AppyThings is scaling its presence to meet the surging demand for secure, scalable, and API-powered integration solutions.
Having entered the META region in early 2024, AppyThings has quickly established a strong foothold by securing key public and private sector partnerships. The company’s expansion aligns with national digital transformation strategies such as Saudi Arabia’s Vision 2030 and the UAE’s Digital Government Strategy 2025, where cloud-native infrastructure and API ecosystems are foundational to growth.
“Our goal is simple—seamless integration that empowers enterprises to scale securely and confidently.”
— Shazali Taha, Regional Director – META, AppyThings
AppyThings specializes in IT integration through API management, event streaming, and modern cloud-native architecture—utilizing technologies such as REST, GraphQL, Python, and the Google Cloud ecosystem. These services are designed to help enterprises improve infrastructure agility, manage complexity, and ensure seamless and secure data flow across systems.
“We’re bringing 10 years of global success to the META region,” said Shazali Taha, Regional Director – META, AppyThings. “Our commitment goes beyond technology—we deliver fast, high-quality results tailored to each client’s needs, backed by over 3,000 use cases. With dedicated investments in cities like Riyadh and Dubai, we’re enabling organizations to update platforms securely and scale with confidence.”
With regional digital adoption rates now exceeding 75%, according to McKinsey, AppyThings is well-positioned to support enterprises facing complex integration challenges. The company’s services span cloud governance, Kubernetes management, advanced API security, and real-time event streaming—critical capabilities in sectors like government, banking, telecom, and retail.
AppyThings’ ISO-certified processes and a team of 50+ certified engineers ensure high standards of data security and compliance, crucial in a landscape increasingly shaped by regulatory mandates and cross-border data policies.
