Recently, A10 Networks hosted over 100 partners from 23 countries in Antalya, Turkey at this year’s Affinity Partner Summit. The company built an agenda around sharing exclusive insights into A10’s business and technology innovation while also providing partners networking opportunities
At the recently held, Affinity Partner Summit by A10 in Turkey, the company built an agenda around sharing exclusive insights into A10’s business and technology innovation while also providing partners networking opportunities and some fun on the side. It was an honor to have a Turkish government official on hand to welcome attendees to the event from Bilgi Teknolojileri ve İletişim Kurumu Başkanı while also discussing the current Turkish IT infrastructure market.
Following that, Vice President, A10 International, Anthony Webb, and A10 International Channel Director, Christopher Martin laid out the company’s commercial and channel strategy as well as the 2022 partner dashboard and celebrated last year’s successes.
Matt Bruening, Executive Vice President of Worldwide Sales and Marketing, A10, educated the partners on the growth strategy, A10’s investment focus, continuous innovation strategies and strategic thrusts. Partners got their first view of the newly launched A10 Next-Gen WAF, powered by Fastly solution and the upcoming security insights service, A10 Defend. Matt also discussed A10’s partner go-to-market model focused on providing curiosity and insight and building leverage while sharing in partners’ success.
CEO, Dhrupad Trivedi, continued discussing A10’s company strategy and key initiatives for 2023, as well as the overall A10 differentiators. Whereas, Christopher Martin discussed the importance of A10’s channel partner community, sharing the success the partners have had throughout 2022 and the first half of 2023. Elaborating on the year-on-year growth through channel enablement opportunities present and future. Chris touched on the exciting new tools A10 is currently working on to help partners succeed, including product and sales training, marketing materials and collateral.
On day-one Fatih Uluçam, Head of IT Infrastructure, Ministry of Health spoke about the challenges his organization faced with DDoS protection and their inability to analyze SSL traffic. After deploying A10 Thunder Threat Protection System the Ministry of Health was able to successfully defend against growing attacks and optimize its security OPEX. On day-two, Samil Can from Doğuş Technology shared a similar story of dealing with an inadequate legacy DDoS protection solution but after deploying A10 Thunder TPS, the customer was able to protect the application layer against DDoS attacks, overall restoring the trust to its retail customers.
The two-day event in Turkey allowed the company to share its strategy and equip partners with information that will help them serve customers and grow their businesses alongside A10. The company is committed to strengthening and expanding its channel operation, ensuring existing and future partners are successful.
