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Zebra to unveil new GenAI capabilities at Google Cloud Next

Zebra

With the support of Google Cloud, Android, and Qualcomm Technologies, Zebra is powering AI applications to address business and employee needs with flexible deployment options to match.

Zebra Technologies has announced its collaboration with Google Cloud, Android, and Qualcomm Technologies, Inc. to help enterprises deliver transformative customer experiences along with improved employee productivity and insights powered by generative AI. These new, innovative capabilities will be previewed next week at Google Cloud Next ‘24 in Las Vegas.

The aim of this approach is to reduce the cognitive load on front-line employees and allow for better just-in-time decision-making with faster onboarding and training. It will further empower the frontline as labour availability and cost challenges persist and employees are required to be more multi-skilled than ever while increasing the quality of their engagement with customers.

“We want to shift conversations around generative AI from ‘how’ it works to ‘what’ it can do to create new ways of working that make everyday life better for organisations, their employees and those they serve. We now see the merging of planning and execution systems in the enterprise. Generative AI will accelerate that with finely tuned, real-world models that can schedule and automate tasks, respond to requests, and give recommendations based on the context of a situation in a worker’s moment of need,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies.  

Bianculli cites the real-life example of a European supermarket chain that has piloted generative AI with Zebra mobile computers by feeding the model its entire SOP library. Front-line employees – from back-office staff to store associates – will be able to leverage a chat experience from a handheld device to easily access information to answer questions and prompts like, “How do I open the store?” and “What type of wiring should a customer use for a 100-watt electrical panel?” The capabilities are powered by generative AI with domain specific knowledge through the processing and ingestion of documents such as standard operating procedures (SOP), policies, employee training materials and product knowledge.

These outcomes may soon be a reality across enterprises in retail, healthcare, and transportation and logistics, with Zebra devices built on the Android operating system and powered by Qualcomm Technologies’ processors with on-device AI capabilities.

Together with Google’s Gemini and open-source Gemma models, the full range of generative AI deployments is made possible, from on-device to on-premise, cloud and hybrid options. Bianculli will be joined by Aminpour and other leaders from Google Cloud and SAP to discuss how enterprises can reimagine document processing and understanding with generative AI during a breakout session at Google Cloud Next ’24 on April 11, 10:15-11am PDT. Full details can be found here.

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