As part of the partner engagement model transformation, Red Hat is introducing the Red Hat Partner Practice Accelerator Program, which focuses on identifying, enabling, validating and incentivizing partners within the commercial segment, including mid-market and SMB (small medium business) customers.
Red Hat has announced the transformation of its global partner experience to offer greater simplicity, choice and flexibility to partners collaborating with Red Hat. As part of this transformation, Red Hat is modernizing its partner engagement model by launching a new program framework, introducing upgraded tools to enable streamlined cross-collaboration and providing easier access to critical technology, training and resources.
Red Hat is implementing a simplified approach to its partner engagement model to provide greater transparency across the ecosystem and apply a partner program framework that is purposely designed with the end customer in mind. By utilizing a modular program design, partners will have greater choice and flexibility in how they choose to work with Red Hat to align more closely with their own business strategies and customer needs. These new enhancements to the Red Hat partner engagement model will help improve the partner experience and encourage ecosystem co-creation that will deepen partner capabilities to better support customers.
Red Hat is empowering partners to lead the full commercial customer lifecycle while providing differentiated and impactful business outcomes using Red Hat Ansible Automation Platform and Red Hat OpenShift. The Red Hat Partner Practice Accelerator Program comprises a select group of partners that have demonstrated advanced technical knowledge and proven business practices by achieving Red Hat professional services credentials and certifications related to automation and application development, positioning them as trusted experts who are able to architect, implement and configure tailored solutions for commercial customers.
Stefanie Chiras, senior vice president, Partner Ecosystem Success, Red Hat said, “This latest evolution of Red Hat’s partner engagement model sends a clear signal to our partners that Red Hat is prioritizing the ecosystem as the leading catalyst for customer value. In order to deliver on the promise of hybrid cloud with customers, it is critical that we innovate collectively and transparently, and empower partners with easy access to information and shared data so we can address our customers’ unique challenges as a united front.”
To support its updated engagement model, Red Hat is investing in making resources, expertise and open source solutions more accessible to partners to help them operate more seamlessly with customers. In addition to continuous improvements to partner certification and credential pathways on the Red Hat Partner Training Portal, and expanded visibility for co-created solutions in the Red Hat Ecosystem Catalog, Red Hat is offering partners a platform for on-demand product demonstrations, including step-by-step instructions and talking points for customers.
Red Hat plans to launch its updated partner engagement model and programming in the second half of 2024. Red Hat Partner Practice Accelerator Program is an invite-only program now open to eligible partners globally. Red Hat Demo Platform is scheduled to be available in May 2024.
