Mika Yamanota, a former F5, Microsoft, Adobe executive brings stellar track record to lead new go-to-market function for the multi-domain global business software company.
Freshworks has appointed Mika Yamamoto as the company’s Chief Customer and Marketing Officer. She will be responsible for leading the company’s global marketing and customer experience teams. Yamamoto comes to Freshworks from F5, where she most recently served as the Executive Vice President and the Chief Marketing and Customer Engagement Officer, and led the company’s data, marketing, digital transformation, and customer experience efforts across all products, segments, channels, and geographies.
“Mika’s combined CMO and CXO roles have given her a unique perspective that has ultimately led to innovative, measurable changes for employees, customers, and prospects. She has a long-standing track record of leading global and diverse customer experience teams and delivering exceptional go-to-market results at large public technology companies with multi-domain businesses serving customers big and small. Her know-how and desire to build and scale a large enduring company makes her a great addition to our Freshworks leadership team,” said Dennis Woodside, President at Freshworks.
“I am excited to join Freshworks to be a part of its journey to become a multi-billion-dollar software company and to focus on a segment of companies and people I have a great passion to serve,” said Mika Yamamoto, Chief Customer and Marketing Officer, Freshworks.
