Leveraging ValueFirst within the MoEngage platform, brands can deliver personalized campaigns to a vast audience.
ValueFirst has revealed a strategic alliance with MoEngage, joining the MoEngage Catalyst Partner Program to aid brands in rapid scaling. This partnership is focused on transforming customer engagement, driving growth across diverse messaging channels, and enabling global brands to elevate conversions and ROI through actionable insights.
Through the integration of MoEngage and ValueFirst, brands gain the capability to execute highly targeted SMS and WhatsApp notification campaigns at scale. Additionally, this integration enables campaigns on RCS Business Messaging platforms.
“At MoEngage, we pride ourselves on helping consumer brands provide seamless, omnichannel experiences to their customers. In continuation with our efforts, we are pleased to partner with ValueFirst. With ValueFirst’s CPaaS expertise across SMS and WhatsApp, and our insights-led approach to customer engagement, we look forward to driving scale, maximising conversions, and boosting ROI sustainably,.” said Raviteja Dodda, CEO and Co-Founder, MoEngage.
Emphasising on the significance of the integration Vishwadeep Bajaj, CEO & Founder of ValueFirst, said, “We are thrilled about this partnership with MoEngage as it unlocks new possibilities for enterprises to engage with their customers on SMS and WhatsApp. Our collaboration aims to help enterprises improve customer experience, lower acquisition costs, and drive business excellence.”
By utilizing this joint offering, brands can provide unparalleled personalization on a large scale while ensuring precise targeting. Consequently, customer experience is enhanced, leading to increased conversions across different channels. Furthermore, brands can thoroughly analyze the performance of their unified campaigns, gain valuable insights, and optimize strategies accordingly.
