Fatema Al Afeefi will be responsible for leading the strategic initiatives aimed at creating a positive employee experience at du.
du has announced the appointment of Fatema Al Afeefi as the new Head of Employee Experience and HR Digitalization. In her new role, Al Afeefi will be responsible for leading the strategic initiatives aimed at creating a positive employee experience and driving digital transformation within the organization.
With a background in human resources and HR leadership, Al Afeefi brings a wealth of experience and expertise to her new role at du. In her previous roles she has successfully developed and implemented various HR strategies to drive employee engagement and foster a culture of innovation.
With a vision to foster local talent, achieve gender balance, and reflect the multicultural fabric of the UAE in its workforce, du has appointed Al Afeefi to help attract and hire the right talent. Al Afeefi’s extensive experience in HR and her leadership capabilities align with du’s strategic direction.
As part of its inclusive culture and diverse workplace, du continues to prioritize Emiratisation by creating opportunities for UAE nationals and recognising their contributions to the company. Currently, Emirati employees make up 40.9% of the total workforce at du, with 50% of UAE Nationals in leadership positions.
