Fueled by more than 2x growth in partner pipeline in the last 6 months, the updated program includes new partner types, enhanced training and support, and dedicated resources for all partners.
Sprinklr has launched the Sprinklr Unified Partners Program. The next evolution of the Sprinklr partner program integrates several new types of partners – including independent consultants, Referral Partners and Technological Solution Brokers (TSBs), and Business Process Outsourcing (BPO) partners. The Unified Partners Program will enable all Sprinklr partners to grow profits and create new revenue streams by delivering differentiated customer experience management solutions.
“Today’s customer experience leaders are defining programs across marketing, sales, service, and social media, while deciding on transformation plans and AI strategies. Enterprises need to reduce silos across people, technology, and processes so they do not pass that complexity onto their customers. Sprinklr’s unified platform supports enterprises on their journey and our partner ecosystem has the expertise to help customers identify, implement, and take advantage of Sprinklr technology. Many of our most transformative deals have been won alongside partners, and we are seeing sales momentum and business growth from our Unified-CXM platform paired with our partner communities’ expertise, industry experience, and customer relationships,” said Ragy Thomas, CEO and Founder, Sprinklr.“
“Since the start of our fiscal year, Sprinklr has seen tremendous momentum working with partners – especially as we continue to accelerate our growth in the CCaaS and customer service markets. The Sprinklr partner ecosystem is one of the most diverse in the industry, and together we can holistically serve our enterprise customers around the world. This fiscal year, we have more than doubled partner-sourced pipeline. The launch of the Unified Partners Program will help us continue to build on this foundation for growth,” said Jay Vigeland, Vice President of Global Partnerships, Sprinklr.
“We believe in the Sprinklr solution. Global approach (from social listening to social care), all in one powerful tool, very comprehensive in terms of functionality and automation, with highly advanced AI compared to the market,” said Eric Zouari, Founder & Partner, Touchflows.
The Sprinklr Unified Partners Program will expand support for the partner community and enhance Sprinklr’s go-to-market strategy with the channel. The new program is a foundation, a welcome to new and existing partners, and a commitment from Sprinklr to dedicate the time and resources to necessary to scaling our partner community. It is also a reflection of the momentum Sprinklr is already seeing with the partner community.
Within the Unified Partners Program, Sprinklr works with organizations in nine categories. Many partners fall into multiple categories. For example, many System Integrators and Transformational Partners may also have agency and/or BPO capabilities.
