At the recently conducted Amplify Partner Conference, HP shared a future ready strategy aimed at driving long-term partner growth and lifetime customer value.
After three years, HP hosted the Amplify Partner Conference HP Inc’s. During this fully carbon-neutral event, the company unveiled a range of bold new offerings aimed at driving long-term partner growth and lifetime customer value. The event theme – Future Ready, Together We Win – invites partners to join HP to take advantage of opportunities across high-growth segments including gaming, hybrid work, workforce services, security, and sustainability.
“HP’s commitment to the channel has never been stronger. Our goal at this week’s event is not only to reinforce with partners that HP is the right brand to build their business with; we are listening and sharing all the positive actions we’re taking to address their valuable feedback. Together with our partners, we have all the right ingredients needed to seize a vast number of opportunities. We have the right portfolio, the right operations, the right partners and most importantly, a strong will to win ,” said David McQuarrie, Chief Commercial Officer, HP.
It used the event to announce several new partner benefits and program enhancements aimed at driving greater agility, simplification, growth, and collaboration. As of November 1, 2023 (fiscal 2024), all HP products, solutions and distribution across its vast portfolio will be integrated into the HP Amplify Program, delivering one global1 platform as the foundation for partner engagement.
“The HP Amplify program represents the industry’s first to reward partners across performance, capabilities and collaboration and we’re looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Program as of our new fiscal year. Amplify will continue to serve as the foundation for partner engagement and we will continue to enhance the program based on the evolution of our portfolio, changing market dynamics and most importantly, partner feedback,” said Kobi Elbaz, General Manager, HP Global Channel Organization.
HP also unveiled two new elements in the HP Amplify program, including the More for More benefit and compensation program, and Fast Lane joint demand generation process. Aimed at driving an increase in sales across the HP portfolio and deliver a more satisfying and complete customer experience, the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners.
The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments, dramatically improving the turn-around time and overall experience for eligible partners1. Both the More for More and Fast Lane elements will be deployed in the Amplify partner program in HP’s new fiscal year, November 1, 2023.
