Bringing India’s best-in-class smart wearables to the world.
Noise, India’s leading smartwatch and connected lifestyle brand, has officially announced its international expansion, marking a significant step in its global growth strategy. The company is entering the Gulf Cooperation Council (GCC) region, bringing its innovation-driven smart wearables to a dynamic new market.
As part of its first expansion phase, Noise has partnered with Lime Concepts to establish a presence in the Middle East. Noise products will now be available at Virgin Mega Stores, a premier lifestyle and electronics retailer in the GCC, allowing consumers to experience its premium offerings firsthand.
Commenting on the milestone, Gaurav Khatri, Co-Founder of Noise, said, “After leading India’s wearable revolution for over a decade, we are thrilled to take our innovation to international markets. Our goal has always been to create technology that enhances everyday life. Entering the GCC market through strong strategic partnerships is the next step in our journey to become a ‘Made in India, Made for the World’ brand.”
The GCC region, home to a young and tech-savvy population, presents an ideal landscape for smart wearable adoption. Noise aims to replicate its India success story by leveraging strategic retail partnerships, online marketplaces, and robust distribution networks.
This expansion will bring Noise’s full range of smartwatches, smart rings, and audio devices, including the acclaimed Luna Ring, Master Buds with Sound by Bose, and ColorFit Pro Series, to a global audience. Additionally, its NoiseFit App, India’s highest-rated health and fitness platform, will play a key role in enhancing user experience.
With a strong commitment to democratizing technology and fostering global innovation, Noise is set to redefine the smart wearables industry on an international scale.
