Showcasing Innovation and Versatility in Broadcasting and Content Creation
Canon Middle East made a significant impact at the third edition of the Future of Media Exhibition (FOMEX) 2025, held from February 19-21 in Riyadh. The event, themed “Media in an Evolving World,” provided an ideal platform for Canon to debut its latest imaging solutions, designed to meet the diverse needs of broadcasting, live production, and content creation.
Canon’s comprehensive showcase included the Multi-Camera PTZ Solution, which offers unmatched versatility for live broadcasts. This innovative solution provides smooth, precise camera control and seamless integration into multi-camera environments, making it an essential tool for broadcasters and content creators.
Highlighting the company’s commitment to pushing the boundaries of professional imaging, Canon introduced its flagship EOS R1. This new model promises unparalleled image quality and performance, setting a new standard in the industry. Additionally, the EOS R5C, a hybrid camera that combines high-resolution photo capabilities with exceptional video quality, was featured prominently, catering to the needs of media professionals seeking versatile solutions.
“The media landscape in the Middle East is experiencing unprecedented growth and transformation, and Saudi Arabia is a key market driving this evolution.”
Binoj Nair, B2B Business Unit Director, Canon Middle East & Türkiye
Binoj Nair, B2B Business Unit Director, Canon Middle East & Türkiye, emphasized the significance of Canon’s participation at FOMEX 2025: “The media landscape in the Middle East is experiencing unprecedented growth and transformation, and Saudi Arabia is a key market driving this evolution. Our premiere at FOMEX 2025 comes at a pivotal moment when content creators and broadcasters are seeking integrated solutions that adapt to their evolving needs. This participation reaffirms our commitment to our clients in the Kingdom, and we’re particularly excited to demonstrate how these solutions can empower Saudi storytellers and content producers.”
The exhibition also featured the newly unveiled Canon C80, designed for content creators who demand outstanding imaging quality and flexibility. Complementing these cameras, the versatile 24-105mm PZ lens was showcased, offering smooth zoom functionality and high-quality imaging for both still photography and video.
FOMEX 2025, recognized as a premier media and digital production technology exhibition in the Middle East, attracted a diverse audience eager to explore the latest advancements in the industry. With specialized zones dedicated to modern technologies, AI, production, and content, attendees had exclusive access to educational workshops and expert-led sessions on emerging trends.
Canon’s presence at FOMEX 2025 underscored its dedication to innovation and quality, reinforcing its role as a leader in the imaging solutions market. The company’s integrated solutions are poised to transform professional media production, enabling creators to achieve their vision with unprecedented quality and efficiency.
