Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, has announced the opening of its new office in Nairobi, Kenya. This strategic expansion marks a significant milestone in Mindware’s regional growth strategy, positioning Nairobi as the company’s East African headquarters.
Leadership and Vision
Spiros Rafailovits has been appointed as the Territory Manager for East Africa, leading a dedicated team of local professionals. Nicholas Argyrides, Regional Vice President for Gulf & East Africa, will oversee operations. The new office, strategically located in Nairobi’s vibrant Westlands Business District, offers proximity to vendors, partners, and key stakeholders, ensuring faster response times and enhanced local support.
“Kenya’s dynamic tech landscape and strong economy make it the perfect hub for Mindware to grow and strengthen partnerships,”
Spiros Rafailovits, Territory Manager, East Africa at Mindware.
Strategic Goals
Mindware’s expansion into Kenya is driven by the country’s rapid economic growth and its status as a leading technology hub in Africa. The company aims to provide localized support to its channel partners, accelerate digital transformation, and strengthen engagement with the East African partner ecosystem. In the mid-term, Mindware plans to expand its presence into Uganda, Tanzania, Rwanda, and Ethiopia.
Partnerships and Solutions
With long-standing partnerships with global technology vendors such as Dell Technologies, Oracle, Microsoft, RSA, and Broadcom, Mindware is well-positioned to deliver advanced solutions in infrastructure, networking, cybersecurity, artificial intelligence, and cloud computing. These strategic alliances will enable Mindware to bring cutting-edge technology to businesses across Kenya and East Africa.
Upcoming Inauguration Event
To celebrate the launch, Mindware will host an official inauguration event, bringing together key stakeholders, industry leaders, technology vendors, and regional partners. This event will provide an opportunity to share the company’s vision for the region, strengthen collaborations, and explore new growth opportunities.
This expansion underscores Mindware’s dedication to supporting the digital economy in East Africa and its vision for regional growth.
